Galaxynet Customers

 

Clients & Project Showcase – Custom e-Shop Solutions for B2C – B2B, B2C + Marketplaces & Growth, Extra Multistore International e-Shop.

 

At Galaxynet, we develop e-Shops tailored precisely to each business’s needs: multi-zone pricing, ERP integration, live XML, and marketplace connectivity, including Extra Multistore International e-Shop. Below, we present a brief overview of our four main project categories, each with a representative case study.

Category 1:

E-Shop with special requirements and custom applications.

Examples: HarisCotton.gr, epapoutsia.gr, zakcret.gr, etc. with specialized implementations and custom solutions.

Challenges in International Sales

Selling in multiple countries with different pricing and shipping rules. Difficulty managing gift vouchers from physical stores, multiple storefronts, and ERP integration.

Solutions with Custom OpenCart

Custom OpenCart with country/zone pricing, shipping rules per country, gift voucher flow (in-store purchase and online redemption), ERP bridge, B2C/B2B roles, and marketplace connectors.

Benefits of International Pricing & Shopping Experience

Unified international pricing, fewer errors, faster updates, and a clean shopping experience across all channels.

Case Study: HarisCotton.gr

OpenCart with extensive code customizations. Global product availability with different pricing per country or region group. Shipping calculated per country using fully configurable rules. Gift vouchers sold in physical stores and redeemed online. ERP bridge for warehouse, pricing, and multiple physical locations. Dual sales channel (B2C and B2B) with roles, visibility settings, and pricing policies. Integration with Greek and international marketplaces.

Result: Unified management of international sales, process automation, error reduction, and full flexibility in market-specific pricing.

🔧 Technologies & Implementation

Tech Stack & Integrations: OpenCart, custom theme, ERP/warehouse, payments (Viva, PayPal, Stripe, Nexi), shipping (BoxNow, Courier Center, DHL/UPS), marketplaces (Skroutz, BestPrice, international), feeds (Google Merchant), GTM/GA4/Meta CAPI.

Automation & Data Flows: Product/price/stock synchronization (XML/CSV/API), scheduled cron jobs, feed updates.

Performance & Security: CDN, caching, optimized images, Core Web Vitals, WAF/Firewall, backups, monitoring.

SEO & Growth: Technical SEO, optimized category/filter structure, structured data, Merchant Center strategy, Search/PMAX campaigns, remarketing.

Training & Support: Delivery of manuals and videos, SLA, and ongoing improvements.

CTA: Primary: “Request a demo”. Secondary: “View gift voucher flow” / “Request technical analysis”.

Roles & Pricing: B2C/B2B roles, visibility settings, discounts, pricing tiers, minimum quantities, rules per brand/category/customer.

Category 2A:

B2B or B2C E-Shop with online XML and automatic updates.

Problem: Fragmented data & delayed updates

Retail partners receive outdated or incorrect information, resulting in delays and catalog errors.

Solution: Centralized B2B with live XML & authentication

The B2B system generates online XML, supports tokens, category mapping, and account-specific pricing with scheduled synchronizations.

Impact: Reduced manual work & faster onboarding

Consistent pricing and stock information, significant error reduction, and rapid onboarding of new partners.

Examples of real implementations covering wholesale, retail and combined channels.

Mini Card & Badges B2B

Mini card: Live XML on products/prices/stock, synchronization of partner eShops, personalized prices. Badges: B2B • Live XML • Price Lists per Account • Stock Sync • Category Mapping • Scheduled Syncs • Secure Tokens.

B2B CTA

Primary: “Close B2B presentation”. Secondary: “View XML architecture” / “Request onboarding guide”.

2nd B Category: B2C with live XML from wholesaler.

 

B2C retail with online XML from wholesaler

Automatic synchronization of stock, prices and descriptions from the wholesaler's XML. Reduce errors and get new products to market faster.

Automatic product updates with matching rules

Automatic product updates (stock, prices, descriptions) from B2B XML. Minimize manual tasks with category/attribute matching rules and scheduled synchronizations.

Mini Card & B2C Badges

Mini card: Automatic stock/price/description updates, matching rules, hide out-of-stocks.

Badges: B2C • Supplier XML • Auto Updates • Stock/Price Validation • Category/Attribute Mapping • Zero Manual Work.

B2C CTA

Primary: “Request a trial sync”. Secondary: “See prerequisite list” / “Ask about SLA”.

Category 2Γ:

Dual B2B and B2C e-Shop

Unified environment with distinct pricing policies and visibility rules for B2B and B2C. Tiered discounts, minimum quantities, and special pricing per wholesale customer. Shared product base with differentiated presentation per channel.

Mini Card & Badges for Dual Channel

Dual e-Shop (B2B and B2C) with separate pricing strategies. Retail prices for B2C, personalized pricing for B2B per customer. Advanced B2B rules: tiered discounts, minimum quantities, special pricing by category or brand, customer-specific exceptions. Shared product foundation with tailored presentation and policies per channel. Category benefits: consistent pricing/stock information across all channels, fewer errors, faster product launches, and clear control over pricing strategies.

Mini card: Distinct pricing & visibility policies, tiered discounts, shared product base. Badges: Dual Channel • B2B/B2C • Tiered Pricing • Volume Discounts • Min Qty • Role Visibility • Unified Catalog.

Dual Channel CTA

Primary: “View pricing rule example”. Secondary: “Request roles & visibility workshop”.

3rd Category: B2C Retail E-shop with Marketplace

 

B2C + Marketplace

Retail E-Shop with feeds for Skroutz/BestPrice and social shops, strategic Google Ads campaigns with precise tracking (GA4, Server-Side CAPI) and technical SEO for stable organic growth.

Multistore & International e-Shop

Multistore OpenCart for multiple markets with languages, currencies and local rules. Localized pricing/tax/shipping, ERP multi-warehouse, feeds per market and reliable tracking with Consent Mode v2.

B2C & Challenges Internationalization

Fragmented distribution channels, need for consistent price/stock updates, different tax rules and currencies, requirements for accurate ecommerce tracking and performance in an international environment.

Solutions with Feeds, SEO and Localized Multistore

B2C with full marketplaces/social shops integration, Google Ads (Search, Performance Max, Display, YouTube) targeting ROAS/CPA and technical SEO with optimized categories/filters and structured data. Multistore with localized pricing/tax/shipping rules, ERP bridge and separate feeds per market.

Impact & Benefits

Consistent price/stock information, less manual work, faster new product launches and internationalization with compliance with local rules. Better campaign performance through reliable tracking and measurable results in revenue/ROAS.

Case Studies & Applications

B2C + Marketplaces & Growth: Feeds for Skroutz/BestPrice and social catalogs, GA4/Server-Side CAPI, technical SEO and analytics for continuous optimization. Multistore International: domains/subdomains per market, localized price/tax/shipping, ERP multi-warehouse, multi-country Google Merchant and Consent Mode v2.

Marketplaces & Social Shops

Connection to Skroutz/BestPrice and social media (Meta/Instagram Shop, TikTok Shop) with optimized XML/CSV. Automatic catalog update and category/attribute matching rules to minimize errors.

Google Ads & Accurate Tracking

Search/PMAX/Display/YouTube campaigns targeting ROAS/CPA. GA4 with proper ecommerce tracking and Server-Side Meta CAPI for reliable data, combined with data-driven optimizations.

SEO & Content

Technical SEO (CWV, clean URLs, canonical), category/filter optimization, rich content and structured data for consistent organic growth and higher product rankings.

Multistore: Catalog & Pricing

Prices per country or group of countries, rounding and currency conversions. Catalog per market with enabling/hiding SKUs, different bundles/variants and translations of descriptions/attributes.

Multistore: Taxation, Shipping & ERP

VAT rules and customs specifics, carrier/zone freight tables (e.g. BoxNow, courier integrations), two-way ERP bridge for stock, prices, orders and multiple warehouses. Payments with VivaWallet, PayPal, Stripe, Nexi XPay by country/currency.

Analytics, Privacy & Performance

Google Merchant Center multi-country, Facebook/Instagram catalogs per market and dataLayer for reliable measurements. Consent Mode v2, WAF/Firewall, daily backups and uptime monitoring.

Mini card (B2C): Feeds for Skroutz/BestPrice & social shops, Google Ads with precise tracking, technical SEO & structured data.

Badges (B2C): B2C • Skroutz/BestPrice • Social Catalogs • Google Merchant • GA4/Server-Side CAPI • SEO • PMAX

CTA (B2C): Primary: "Request a feeds assessment". Secondary: "See 90-day SEO plan" / "Close tracking audit".

Mini card (International): Multilingual, multiple currencies & taxes, prices/catalog by market, localized shipping, feeds & tracking by country.

Badges (International): Multistore • International • Localized Pricing/Tax • Country Shipping • ERP Multi-Warehouse • Multi-Country Feeds • Consent Mode v2

CTA (International): Primary: «Plan your internationalization plan». Secondary: «See roadmap by market» / «Request cost/benefit analysis».

Indicative project flow: Market analysis → Catalog mapping & policies → Multistore/tax/shipping settings → ERP & feeds → Tracking & privacy → Go-live per market → Continuous optimization.

Πελάτες & Παρουσίαση Έργα e-Shop – Custom Λύσεις B2C - B2B, B2C + Marketplaces & Growth, Extra e-shop Multistore International.

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